Baha Mar
A new $4.2B Bahamian resort destination, Baha Mar is in a class of its own designed to feel intimate and personal. ModOp helped launch the brand from an initial brand strategy to a $25M global ad campaign that positions Baha Mar as a luxury destination that's designed entirely around your custom tailored moment in the sun.
ModOp works with Baha Mar to create content across every video marketing touchpoint: from TV, digital, email, and video billboards to on-property channels such as in-room videos, wayfinding, video signage, and branding for Baha Mar restaurants and events. I am the lead editor on these pieces of content and work with them multiple times a week to create the videos this ginormous luxury resort needs.
The videos I edit for Baha Mar end up in various channels; airports, YouTube pre-roll, Baha Mar’s social pages, email blasts, and digital signage.
